There are generally four online selling platforms for skincare in China: Tmallis the most popular e-commerce website in China. Since 2010, it has registered steady growth and the growing use of e-commerce platforms and Chinese consumers increasing purchasing power are key factors of this success. To return products purchased with Afterpay or ZIP, please contact the IMAGE Skincare Customer Care Department at 1-855-791-5800 or customercare@imageskincare.com . The success of the brand was huge. China has embraced the arrival of online commerce and has become a juggernaut in the distribution and development of sales and social commerce platforms. This channel of distribution has become a lever facilitating purchases for individuals. She said it is critical to experiment with innovative tools to stand out to Chinas discerning consumers, who are constantly exposed to many options. He hopes that finding success in China will help pave the way for expanding the business into more Asia-Pacific markets. You will have to use Chinese social media to promote your products and your company. China is a country where digital has become an important part of the daily lives of its people. Using a powerful blend of plant ingredients, including plant-based stem cells, algae, malus domestica fruit cell culture, and squalane, the MAX stem cell masque nourishes skin with essential vitamins and minerals to help it glow. Some of them we already mentioned earlier briefly, like WeChat and Xiaohongshu, but lets take a closer look: Introduced in 2011 by Tencent, WeChat is one of Chinas top tech companies. As its name indicates (micro-blog), Weibo provides micro-blogging services and is often compared to Twitter. Thus, they tend to buy products that fit their greasy skin with large pores and a shiny appearance (especially in the T zone). Even though cosmetics and skincare products were at first mainly used by female consumers, male consumers are now more inclined to use cosmetics as part of their daily routine. Thus, you can adapt your products to the Chinese market in the following areas: In order to regulate the oil production of their skin (which is one of their priority), you can put ingredients that will reduce the production of oil as well as hydrate the skin. Save my name, email, and website in this browser for the next time I comment. I would appreciate any help and relief you can provide me as Im on my second night of no sleep!! This means Simple is also "not cruelty-free" according to our list. The company is positioned as a leader in several product categories, luxury, makeup, dermo-cosmetics and skincare. Thankyou for that information.I purposely do not buy anything tested on animals .and Im absolutely fuming that I have been duped ..I will not be buying anything from these companies in future and will not be buying anything other than leaping bunny products.I am disgusted in false marketing from Peta. Wei Beauty is the first Chinese skincare brand ever to be stocked in Sephora, leading to a slow rise in exposure for Eastern skin care and natural C-Beauty products. Cosmetics . As much as I'd like this to be true, it hasn't happened yet. The statement above is vague, since PETA-approved brands tend to claim not to test on animals in China, even though their products are sold there. [] They are spending more and more on beauty-related products, especially premium products from foreign brands. You will then be able to advertise effectively your products in the Chinese market. Hi, I am looking for a distributor/branding company for Chinese market. The author goes on to say: My favorites were definitely the simple, vitamin-focused serums, which gave a healthy glow without the gimmicks and an easy-to-apply tinted moisturizing sunscreen that I can easily stash in my purse. The main criticism about Image Skincare was that, while serums and other skincare are affordable for the budget savvy shoppers, purchasing the makeup and beauty drinks can add up.. To further develop the concept of e-commerce business like Tmall and JD, as well as making a distinction with competitors, Jumei is dedicated to selling cosmetics in China with a lower price by offering a discount, in turn, to target more consumers who have limited consumption . To stand out, you need to know Chinese consumers tastes and adapt your product to their needs. I wasn't able to get a straight answer from this brand, and I didn't find any information about their presence in China. We are in the United States, our skincare line is manufactured in the U.S only. Cosmetics market value in China 2013-2023. As a matter of fact, following China's economic growth, Chinese consumers' purchasing power has increased in the last few years, accounting for 16.35 billion dollars as of 2022. In order to please Chinese consumers, you can adapt your products according to these criteria. . Your email address will not be published. According to Euromonitor International's estimates, the male skincare and cosmetics retail sales in China reached a whopping 13.5% annual growth rate during 2016-2019! Email . If they have the certification and have talked with the relevant authorities in order to secure no testing, how does that makes them non-cruelty free? Founded in 2003 by esthetician Janna Ronert, Image Skincare prioritizes science over fads, results over trends. Do they have control over those post market tests or are they imposed to do them? This is a response from Simple's official Twitter account: "Simple does not test on animals and has not done so for many years. Tmall is the most popular e-commerce website in China. Dermablend isn't sold in China and does not test on animals where required by law. With a portfolio of more than 20 brands, and a desire tounderstand the Chinese market,the brand has successfully developed an adaptive strategy, placing it as a leader in many areas. My question is, does nobody really care about testing parent companies anymore? 1. To get closer to its consumers, the company launched last year a beauty application called Makeup Genius that automatically detects a face and thus offers a palette of the makeup of the brand. Made by plastic surgeons, the MD restoring brightening cream helps to drastically reduce the appearance of age and dark spots, brightening skin for a glowing, healthy appearance. As the third-largest market in the world in terms of skincare products, China is characterized by the shift in consumption of its population, looking for high-quality products. With a population that is ready to spend more on skincare products, many brands were able to successfully establish themselves in China. Launched in 2003 by the giant Alibaba, Taobao shares some similarities with its brother Tmall. We offer many different services, starting from market research, through web-design, finding distributors, working on social media strategy, to branding, help with stores opening and many more. Also, the brand was building an authentic connection with the consumer via Alibabas digital marketing tools like Tmall U Try, which invites consumers to try products before buying them. Fenty Beauty was created by Rihanna in 2017. Thanks to its attractivity and popularity among Chinese people, South Koreas skincare and cosmetics industry is by far among its most lucrative ones in China. It also has a large Watsons drugstore downstairs. Due to the popularity of skincare products from Japan and South Korea as well as natural ingredients that are particularly appreciated, skin care revenues will continue to increase steadily. Founded by esthetician Janna Ronert and her husband Dr. Marc Ronert, the brand has its roots in Jannas battle with her own skincare needs. These brands are owned by conglomerates such as Unilever, L'Oreal, or Procter & Gamble. The brand is already very present on the Asian continent, which represents 19% of its total sales. I've been getting countless questions about these brands, so I'm going to sum everything up in this post. Image Skincare Reviews: What Do Customers Think? If you are selling organic products, China can be a tremendous opportunity for you to increase your sales. With increasing revenues, their habits also changed toward qualitative products, even though they were more expensive. Gold Bond has never tested on animals and does not sell to China according to their website. With other segments such as haircare, fragrances, and color cosmetics, the skincare segment has experienced double-digit growth. However, while Tmall is specifically for the biggest international companies, Taobao is more focused on smaller domestic companies. While we disagree with the stance theyve taken and wed be happy to show them why its unnecessary we nonetheless respect their position. So, if you are interested or if you have questions about the skincare market in China, do not hesitate to contact us and we will reply within 24 hours. We will do this by producing locally and offering only products that never require animal testing. Over the years, it has grown to become Chinas foremost shopping platform in terms of beauty, fashion, particularly luxury products. One of Ronerts tactics was to tap insights on Tmall Global to see which items resonated the most with Chinese consumers. If you are selling organic products, China can be a tremendous opportunity for you to increase your sales. My current markets are USA and EU but I am seeking for buyer in China. According to this graphic, we can see that the two leading countries in terms of skin care products in China are Japan and Korea. New Arrivals. Well take a look at their diverse line of products, from potent serums to protective cleansers and restorative consumables, all helping to solve a variety of skin concerns. Various skin care products include creams, lotions, masks, body oil, cleansers, serum, moisturizers, etc. Even though foreign brands tend to be more popular than domestic ones, this success benefits both Chinese and foreign companies. As a matter of fact, following Chinas economic growth, Chinese consumers purchasing power has increased in the last few years, accounting for 16.35 billion dollars as of 2022. L'Oreal owns a few other cruelty-free brands, such as NYX, Urban Decay, and IT Cosmetics. I never realized Peta did this. However, it does not mean that every foreign brand will succeed in China! Do you know if LOral is in the process of going cruelty free? When the language was vague, I reached out to the brands via email or on social media. There was no mention of plans to sell to China in the future. In fact, anti-pollution cosmetics are one of the biggest market trends this year, and its the market segment that will see a rise in the next years. At the same time, the pandemic has pushed many to reevaluate their standards when buying beauty items, shifting to clean, non-toxic cosmetics. This is why all the celebrities and KOLs you will on TV and ad have extremely white skin. With the help of a research and research laboratory located in Pudong and the acquisition of local brands, the company aimed to get closer and understand its consumers. Some brands are even claiming to sell in mainland China while remaining cruelty-free. In short, just because a beauty product is made in China, does not mean it's tested on animals. This is a great site. Shoppers can get complimentary samples of Image Skincares products through Alibabas e-commerce apps and physical vending machines across the country. Feel free to browse our website and we would like to see your case studies for our brand. Considered the Chinese Google, Baidu is the most popular Chinese search engine and stands as the 5th most consulted website in the world. New. Many people living in Chinas big cities have benefited from increasing purchasing power over the years which has resulted in a rise in the consumption of foreign products (particularly luxury products). Please use a valid email. You can also advertise on Baidu with pay-per-click ads for example. Korean cosmetics are gaining in popularity over the last few years thanks to the hype around K-pop and Kdramas, with the younger generation (Millenials and Gen Z) following these celebrities on social media for example. As changes to the laws requiring animal testing for imported cosmetics in China come into effect, RedFern Digital speaks to Mette Knudsen, CEO of certification and regulation compliance company Knudsen & CRC., about the specifics of the changes and the implications for foreign brands looking to tap into the cosmetics market in China - including the new requirement to appoint a liable safety . They engage in numerous skincare practices, applying many cosmetics that are minimizing skin aging effects, pollution effects, etc. Get the revitalizing YANA daily collagen shots (28 days) for $99. When we contacted them, we received this vague response: "Individual stores decide which products to stock, based on customer demand, so we can't promise that a retailer will have a certain product on their shelves. Thus, you can take this to your advantage if you want to sell your products in China. The Chinese sunscreen market is only second to the US in terms of revenue. Even though foreign brands are leading the Chinese skincare market, domestic brands will not stay inactive. U.S. clinical beauty brand Image Skincare has joined a growing list of new entrants in the hyper-competitive market for clean beauty free of parabens, phthalates and other harmful ingredients on Alibaba Groups cross-border e-commerce marketplace Tmall Global. How to shop cruelty-free at drugstores, Sephora, and more. However, it has evolved into a microblogging hybrid with Instagram, Pinterest, Reddit, and YouTube over the years. JD.com has a wonderful catalog of products, from fresh grocery foods to high-tech and new technologies-related products. This is because sometimes, though rarely, brands will give answers that contradict their PETA pledge. Its really opened my eyes as to how deceptive so many of these companies are..companies I believed were cruelty free,like Dove and Aveeno,and most shockingly,Avon. In this section, we will see how interesting it is for you to position yourself on these online sales platforms. In order to help you understand the skincare industry in China and take advantage of it, in this article we will give you some tips and advice to enter the Chinese market. Considering all the effort the brand has put into their formulas and innovative, unique complexes, we believe IMAGE products are worth the buy. What is important before entering online marketplaces is to build brand reputation and presence, so that Chinese people, especially younger generation of shoppers will learn about your brand, and know who you are and what values you represent. The parent company of Tory Burch and Nars saw group sales rise 6 percent to $2.2 billion in Q1 2021, while net sales in China surged 41 percent compared to 2020 and 24 percent versus 2019, surpassing pre-COVID levels. However, the process is kind of the same as Tmall, and it will be difficult for smaller companies to be allowed to sell on JD.com. Once you use the right skincare line, you may find less of a need to cover up with a full face of makeup. Chinese consumers are increasingly sensitive to environmental issues. Euromonitor forecast sales hitting $181 billion, largely driven by the Asia-Pacific market, where consumers are increasingly self-educating themselves on active ingredients. Since 2010, the skincare market has registered steady growth, following the rising use of e-commerce platforms and Chinese consumers increasing purchasing power. The group has very well understood this notion of digital and integrates it perfectly in its various communication strategiessince digital represents 8% of the communication techniques of the group in China. This sharing video platform allows users to watch and create short videos with music in the background, stickers, and animations thanks to easy-to-use video creation tools. Image Skincare is a clean, clinical skincare brand that uses a mix of science and nature to deliver effective results. By diversifying its range and its product offering, LOral was able to attract different kinds of consumers compared to its competitors.

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