But I wouldnt ignore the fact that I dont have 100k to spend on a flashy car. Ive got two months to get them made. Joe: Yeah. Over the last 18 years, insiders at MGM Resorts International have traded over $400,001,568,942,252 worth of MGM Resorts International stock and bought Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. An SEO savvy content strategist and copywriter with a pretty darn creative noggin on my shoulders. Its an interesting story. We were the first ones to introduce the digital watch. They said, Could you just ship it? You need to tap into both the prospects primal brain and their rational brain. Joe: No, thats good. So, anyway, the third item is to explore life in its fullest. When we would test, Id place a small ad in the southwest edition of the Wall Street Journal, which is the smallest edition and the results that I got I used to run the ad or decide to run the ad. Pretty soon if you get past the second or third paragraph, youre going to read the whole ad. One of the things thats one of my triggers is honesty. Ive had seminar participantsI had this one farmer who sold grapefruits. So we did that. We established everything. Joseph Sugarman is Chairman of JS&A Group, Inc., BluBlocker Corporation, DelStar Publishing and President of a bio-tech company, Stem Cell Products, LLCall based in Las Vegas, Nevada. You might irritate some grammar scholars, but customers wont mind. With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. WebApr 21, 2019 - Explore Richard Nguyen's board "Print ads - Joseph sugarman" on Pinterest. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. He didnt want to make any mistakes. 12 Juicy Copywriting Samples to Feast Your Creative Brain On! A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. If you suspect somebody as being not right, dont deal with them. I created this for the Batman show back 50 years ago. Joseph (Joe) Sugarman Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. Joe: This guy, they ran an ad, got the results and then the guy bought my book, The AdWeek Copywriting Manual, or whatever. Joe: Well, yeah, BluBlocker was a big success. Thats really a funny story because I just recently sold it. That was an interesting insight that I got. So storytelling, why is storytelling so great? Well, with this new infomercial, we were selling 300,000 pair in one month. "I'm getting such insane value out of this course. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. I was once asked to spend an hour talking about storytelling. He once sold a used plane for $240,000 that was valued at $190,000 through one magazine ad. Its everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. You never knewdirect marketing is very counterintuitive. He makes no outlandish promise about reliability and invites the reader to be the judge, showing implicit trust in their shrewd intelligence. Joe: Well, its called Maui Weekly. He wrote this long blog post about how he decided to switch to Bench. I remember feeling helpless in high school and college. WebJoseph Sugarman is one of the most epic copywriters that's ever lived.He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of You listen to it. You were selling them for $400, which was still much cheaper than people expected. : Annual: $25 000 000 Monthly: $2083333,33 Weekly: $480769,23 Daily: $68493,15 Im wondering back when you were selling the MagicStat, when you were selling those old computers, before you could just reach out and text and email someone, how did you reach out to people like thermostat customer to understand that they dont like installation, that that was an issue for them, for example? Hes up there with David Ogilvy, Eugene Schwartz, and John Caples. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. In the United States, 82 years old Sugarmanns net worth is presently estimated to be over 100 million dollars. I could use those principles and make the newspaper really very, very popular. Thats exactly what I did. I found out. He wanted to give it a shot. ", The first sentence should lead to the next sentence and so forth, Every word has emotion and meaning behind it, There needs to be a logical flow in the ad, Every good ad is an emotional outpouring of words, feelings, and impressions, David Ogilvy Copywriting Strategies Every Writer Need to Know, Lead Magnet Guide How to Generate More Leads Easily, best material Ive ever read on copywriting, elaborating on the benefits of the product, every customer experiences emotions when they need a problem solved, Why Are Copywriters Called Copywriters History and Origin, Russel Brunsons DotCom Secrets Review and Takeaways. Published on April 29, 2023 11:01 PM. WebBurt Sugarmans net worth is $25 million. You can see the same thing being done by every luxury brand in the world. Joe: Exactly. Joe: Well, I sold my property in Maui, beautiful property which I had for 22 years. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. Everybody thought I was nuts. Its called Toptal.com/Mixergy and the second one is a company that will do your books for you. But Sugarman puts a slightly different spin on it. Im most proud of that because it took guts to do it. Ill give you my credit card number over the phone? So, we think, Okay. Joe: If you want, you can send me a stamped, self-addressed envelope and everybody that does, I will send them a Batman card. Of course that applies to the internet as well. Joe: The one you love is going to win. I said, How do you convince them when you guys just got started? And he said, Well, one of the things I do is I go in and say, I actually dont know very much right now. Im the founder of Mixergy.com, where Ive interviewed over a thousand entrepreneurs about how they built their businesses. So I said the greatest feature was how easy it is to install. Now what he got was books that were organized that could tell him where his business was month to month and without having to go home every night wondering whether hes unaware of where his businesses, whether hes spending money where he shouldnt, whether hes spending more money than he thinks he is or whether hes going to have tax issues at the end of the year. You can also fragment sentences. With that being said, here are the main takeaways from todays article: Reach out to me if you need a copywriter for hire to help you with your next project as well. Then I get a call from the manufacturer. I wasnt selling sunglasses. I wasnt in sunglasses. But you were basically taking a position saying, Heres the team thats going to win. Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. In fact, he mentions this in The Adweek Copywriting Handbook: Joseph Sugarman believed in selling a cure and not a prevention. He pioneered the concept of using toll-free numbers to accept credit card orders by phone I had to fill that one page and I only had like a couple days to do it. People trust you. Ill get them made. If you are a copywriter, business owner, or just someone Its fine. See more ideas about print ads, copywriting ads, ads. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. The more you do, the more things you do, the greater the insight that you can get and more creative you can become. Joe: Well, it depends. Andrew: And how did you know thats why they bombed? Joe: Well, first of all, the product came to me because the company was in trouble and they needed to liquidate it. Hint: they found none. To get you to read the next one. Its called Toptal. Andrew: What did you learn with that? joesugarman.net Profile Title:The So, as your reward for making it to the end. Want to Read. Ive got family in all these places. I am not interested now in a thermostat. If its the latter, youre in good company. His first book, Success Forces was published in 1980 by Contemporary Books and he has completed three marketing books based on what he taught at his exclusive seminars--Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick and Television Secrets for Marketing Success. . The one for BluBlocker, I tell the story of how I discovered it. Joe: Times have really changed. The red goes to the red. Andrew: At its height, how much did BluBlocker generate in revenue? In other words, like you said, you were so curious what was it like to look through those lenses. However, if the copy tells me that these cars keep their value and there is a more affordable way to lease the car, I may be more inclined to follow the path my emotions would lead me down. Joseph Sugarman also called this harmony. This is why copywriters need to focus on writing copy around experiences, feelings, and thoughts related to what they sell. I want to find out where his creativity comes from and how I could express that kind of creativity too. Id have different columns. Joe: Thank you. Joe: Because they had all the benefits that I normally put in an ad but it didnt sell. Andrew: You dont even need an electrician. $100,000 - $1M. Sugarman says your prospect should feel in harmony with your copy. Andrew: Did you trying to follow up the sunglasses with something else that didnt work? Im talking about sizing, materials, colors, etc. For more on this, take a look at the Hierarchy Lens from our, Copy that sells a winning concept will originate from a powerhouse, And in order to know what would appeal to both parts of my brain, you would need to have discovered, CEO and Head Content Strategist at The Creative Copywriter. His CTO, the guy whos in charge of managing the code at the site says, This guy is so good, he can do my job. And now, Derek Johnson, who signed up for Toptal has hired the developer from Toptal for more than full-time, and the two of them are working together and continuing to produce great products. Joe: 300,000 pair in one month, primarily from TV. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Family & Early Life The USA is where Jay Sugarman was born. With the important messages first. Andrew: There it is right on your screen now. Think about the rhythm of your sentences. Greed plays a big role. More Ways to Contact Us , Begin writing for money and enjoying the writer's life with AWAI! trouble finding developers, Toptal is a network of elite pre-vetted software developers. I guess BluBlocker would have to stand up pretty tall. Heres a final piece of Joseph Sugarman wisdom: Sugarman states that he had more failures than successes in his career. Is it some other process? You bought them for $250. Its such a well written ad. My sister said, You know that guy? Its an immediate turn-off. He knew that writing the copy equivalent of: But he was confident that eventually, a circumstance would happen in his prospects lives that would trigger the purchase. Im cringing thinking of mine. Im going to listen to what Andrew says. Ensure the order of your advertisement and copy has a logical sequence. He wittily told readers that hed pay them $10 for every grammar mistake they found in ads. When I became that expert, then ideas would flow to me. Joe: My office address is 3350 Palms Center Drive and thats Las Vegas, Nevada, of course, 89103. They ran it for seven years and then they closed it down. Bye everyone. If you can align ads with these primal feelings and desires, youll have no shortage of success as a writer. Is it divine inspiration? The ion generator was a big success. If you go to Bench.co/Mixergy, they are going to give you a discount, Bench.co/Mixergy. This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. I have so much fun at restaurants. We accepted them for about six months and we never got ripped off. As of 2023, Joshua Suhermans net worth is . Required fields are marked *. Begin writing for money and enjoying the writer's life with AWAI. Steven Sugarman BANC stock SEC Form 4 insiders trading Such as: And its not just the first sentence. Joe: Its listed as this is 50 years old. Youd be perfect for that shoot. She said, Okay. All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. But I think the first pocket calculator which led to other electronicwe were the first ones to introduce to the pocket calculator. Thank you ", "Thanks so much for your course - its full of great tips and is really helping me push myself that step further. Joe: Yeah, you cant do that because Im always on the go. Ive got another house up for sale. The second should keep em reading too. Andrew: Ive been looking at some of your ads because people still post them online as I think I might have sent to you or to Debbie. Youve covered just about everything I could think of. Because of the train system in Japan, he couldnt even take a train back home by the time he was done. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. So he goes to Toptal. T-O-P-T-A-L, Top as in top of the mountain, Tal as in talent. I just happened to be driving down the 405 in Los Angeles and I was with a friend of mine. The second will do your books for you better than you ever could do it yourself. Like this guy, he doubled his response as a consequence. Have you ever heard a band play when one instrument is in the wrong key? This is his home where were doing the wedding. I said, Yeah, I know him. Someone showed up at his house. If you get the customer saying Yes while reading an advertisement, they will be more likely to say yes to the sale. Thats how we spread the word. I was selling all kinds of electronics, digital watches, whatsoever. No product is perfect, but judge for yourself. Where are Joesugarman.net servers located in? Andrew: Why does someone care aboutI know I do, but I dont know why I care. Joe: Its because like I have one home right on the ocean, because youre on the ocean youve got all that salt spray. Andrew: All right. It was just like running a business. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. Whats that doing here? This is his much talked-about house, by Michael Haverland and then Stelle Lomont Rouhani, before completion. Theyre giving Mixergy listeners 80 hours of developer credit when they pay for their first 80 hours. In 2020-2021, his net worth has grown rapidly. Weve been in business 30 years. Yes, the latest Aston Martin car would make me feel successful. He came to my seminar and he studied. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. The results were fantastic. Im telling people if they want to hire developers, they can go to Toptal. Anyone who wants to should actually just ask for that card. I said, Who owns this? She says, Oh, its the Japanese. The Japanese? Yeah, they bought it, but theyre in trouble right now and they might have to sell it, because there was a recession taking place in Japan. Joe: Not as big as Tony Hsieh, but were happy with it. Joseph Sugarman believed that the first sentence of your copy should be short because its easier to read and creates fewer obstacles. We took the garbage that she sent. So today Im sharing with you seven of his copywriting tips that will help you up your game. Youve got to have a signature of the customer. I said, Wait a second. The way that started was wed get calls for our electronic products on the phone and they were from people who were going on a trip and they couldnt wait to send in the coupon with their signature and wait for us to ship the product. That was his project. Guest speaker Myron Sugerman enthralled a packed Intown Chabad audience, seen here with Rabbi Ari Sollish, signing his book. He is more known for his work behind the camera, as a TV producer. How did you figure out what to do to make it interesting? You can do it yourself. WebBurt Sugarman's net worth is $25 million. Andrew: The property. I had to break the law, so to speak, to find out. I want to find out how he did this, how he built up his business. WebJoseph Harry Sugerman Net Worth 2022 and insider trades. Andrew: Hey, everyone. The part that Im amazed at is that you would come up with this creative way to poke people to get their attention with this offer that I dont know where it comes from. Once you pick someone you can start work with them the next day. saving. We were selling electronics. Ill help out just so I can learn from you, and ended up being there. My brother looked around at the house where the wedding would take place and said, This is giant. Youre right. Furthermore, a customer that is advertised a prevention-oriented product wont be as likely to spend as much. Well, I was in electronics. Login or become a premium member. Not the ion generatorlet me talk about something else. Use short and choppy sentences to make advertisements easier to digest. Thats why its extremely important to make sure that the introduction to any ad is irresistible. Some of my best ads I wrote once, made a few little corrections and boom, it took off. But they will only beat the competition by selling a unique concept that appeals to their ideal customer. Lets try it. They asked me if I would help them liquidate it. I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. So this book, it goes into the all the various points. This will allow you to map out all of the major points, questions, and objections you will be covering. Every word is going to paint a picture in the customers head. Andrew: Makes sense. I guess broader terms, was that the big success of your career? Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it., I looked at the house and I immediately zeroed in on the bookcase and I said, Hey, thats Joe Sugarmans book. ", "I really appreciate your input. But, yours was by far the best of all. Use statements and questions that will get customers nodding their heads in agreement. Italy can make you think of pizza, pasta, and soccer. It was just a pair of sunglasses. This would make a great mail order item. He says, No, the company is going out of business. I said, Okay., We finished the meeting.

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