1:11. 40% of all internet users worldwide use social media for work purposes. They can also mask site-to-site differences, too. The Consumer Price Index (CPI) rose 1.9% this quarter. We are happy to help. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. As a whole, YouTube users watch over a billion hours of video every day, with most adult users spending just under42 minutes a dayon the site. x`?~;wfw'$d$@$@WH@x$,T "7*kV]"*jimEkmXZV|[!s{gs>sgB '2zj -d)-$[6@> By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. For example, TikTok was on one in five devices connected to the internet in 24 months. This report focuses on Americans' usage of different platforms to watch TV content. 92.1% of internet users connect via mobile. About seven in 10 people use it for socialization, entertainment, and news. 3. The current global average gender split of social media users is 54% men versus 46% women. There are now an estimated 4.20 billion social media users globally, according to the Digital 2021: Global Overview report. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. However, 85 percent of people believed . In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. This text provides general information. Key statistics. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Yet, these global statistics gloss over some significant differences from one country to another. Social Media Users in the UAE. A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. Hispanics are of any race. When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis. Relatives of more than 60 young people who died of fentanyl overdoses have filed an expanded version of their lawsuit against Snap Inc., arguing that the popular messaging platform Snapchat is a . Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. WhatsApp - 2.00 billion. Social Media Usage Statistics in 2021. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. This represents an increase of 490 million users year over year. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). If the average person spends 2 hours on social media every day, this means that the world spends more than 10 billion hours using online platforms each day. According to the Global Web Index, the average number of social media accounts a millennial or Gen Z-er has is 8.4 worldwide, up 75% from 4.8 accounts in 2014. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. Please do not hesitate to contact me. (Wordstream) The average cost per click (CPC) for Facebook ads is $1.72. Only 3% of users post more than once a week, however, users are more active in applying for jobs. Click the magnifying glass. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. The social media growth rate since 2015 is an average of 12.5% year-over-year. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Over three billion people have used messaging apps in 2021, making them one of the most popular app types. UAE Social Media Statistics 2021 : Infographics. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. Make sure your content is optimized for mobile if you want to include a significant Facebook ad campaign into the mix. Time spent on the site per visit is over 10 mins. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. Messaging App Revenue and Usage Statistics (2023) David Curry. 43% use social to get breaking news. Get the best reports to understand your industry, Ethnic groups in the U.S. - media consumption. Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. Moreover,nine million brands and companiesuse the platforms advertising platform. In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. Are you interested in testing our business solutions? That number has increasedby approximately 500 million every year since 2019. Manufacturers can use YouTube to display . (+1) 202-419-4372 | Media Inquiries. Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. Youre welcome, Andrea. 95% of Pinterest searches are unbranded, giving users the option to try out new ideas. YouTube is a powerhouse for social media marketers and content creators. An average of 1.3 million new users each day embraced some social media platform in 2020. Are you interested in testing our business solutions? >> An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. Enter the whole title (enclosed in speech marks) or some significant words from the title into the All Field Search box. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. liability for the information given being complete or correct. There are 3.6 billion active social media users, and that number is projected to increase to 4.41 billion by 2025. This text provides general information. Hootsuite reports that there were 4.33 billion online users at the start of April 2021. Step 1. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. An average of 1.3 million new users each day embraced some social media platform in 2020. Perhaps the most notable gap in gender differences is where we look at the use by the platform. Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. As you can see from the data above, social network usage is different for men and women globally when examining location. Teens are more likely to say social . Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). Don't be mistaken, we are 100% living in a." cocokind on Instagram: "Do these stats scare you as much as they terrify us? There you have it for my rise of social media statistics roundup. Pew Research Center regularly studies the changing information and media ecosystem in the United States. Note: Respondents who did not give an answer are not shown. Snapchat has approximately265 million daily active usersworldwide. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. YouTube hasa truly global audience, with users in over 100 countries. ; Social Media Facts 2022 on Signal. Clicking on the following button will update the content below. /Filter /FlateDecode 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). /Length 47434 By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social media sites, while fewer than half of those 65 and older (45%) report doing this. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. 47% use social to learn about new trends. Please do not hesitate to contact me. Due to varying update cycles, statistics can display more up-to-date It was thefourth most downloaded appin April 2021. These statistics show just how successful the app has become, providing even more reason to jump on . Almost90% of users access the site using a smartphone or other mobile device. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. It is consistently one of the 10 most popular websites ranked by Similarweb and formerly Alexa; as of 2023, Wikipedia . According to Keipos analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms equivalent to 9.6% of their total population. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. Summary. Collectively, over 2.5 billion people use one of these two . Its thesixth most downloaded appas of April 2021. As it stands, that equates to about 57.5% of the current world population. ( Statista) In a 2021 survey conducted by the HubSpot Blog, Facebook was ranked #1 in social media investment, highest quality leads, and ROI for paid ads. Statista assumes no As of February 2021, 72% of American adults were on social media. About two-thirds of Americans (64%) say social media have a mostly negative effect on the way things are going in the country today, according to a Pew Research Center survey of U.S. adults conducted July 13-19, 2020. Interesting that youtube is considered social media. Instagram Is the Current Fastest Growing Social Media Platform. This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. << #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. Many people in today's world live with their . Even though Facebook and YouTube currently dominate the online marketing space, Instagram is a fast-rising star. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. Release Date: May 24, 2021. As of April 2022, there are 5.48 billion unique mobile phone users in the world. This message board app has gotten a bit of a glow-up in recent years. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. TikTok has been downloaded over three billion times. Thanks! 4.33 billion as of early 2021. Social Media Facts 2022 on TikTok. Ultimately, your ROI for social media marketingdepends on how hard you have to work for that engagement. Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. With430 million users, its more popular in the U.S. than in other countries. % of U.S. adults in each demographic group who say they ever use . Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. Some users have experienced threats of violence online and have . Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. Quick: Whatsthe most popular social media platformin the world? However, TikTok and Reddit are still attracting users at an accelerated pace. For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. Women outpace men here 15 to 10. Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Then, take a closer look at each platforms usage and demographic stats to find out where your audience is already active. Our diverse cohort of Fellows comes from 13 partner institutions and together represent seven different disciplines. Your email address will not be published. %PDF-1.7 But when it comes to social, a huge 99 percent of users connect via mobile, and just 1 in 5 use a . Social media looms over American life. What else would you like to see added to this roundup? The vast majority of adults (90%) say the internet has been at least important to them . In 2020, the average time spent on social media per day is 2 hours 25 minutes globally for users aged 16 to 64 on any device. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. 61% use social to communicate with family, friends and acquaintances. Social media usage in the United Arab Emirates, Get the best reports to understand your industry, Mobile social media usage in the United States. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . (+1) 202-419-4300 | Main Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say .

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